In the heart of the eventful city of Mumbai, amidst its vibrant culture and creativity, an idea was born — an idea to transcend borders and create tales of craftsmanship, innovation, and resilience. This is the journey of Silvermist Jewelry, a brand that started as a dream to take Indian craftsmanship to the globe. Founded by two unconventional entrepreneurs, Pooja and Akshay, both on an unfamiliar journey of entrepreneurship with no business backgrounds. Silvermist was born out of a chance encounter with the jewelry world which turned into a shared passion for it and a relentless pursuit of excellence.
Pooja and Akshay’s journey of entrepreneurship was nothing short of a rollercoaster ride. They started with a modest startup focused on corporate gifting and packaging in Andheri, where they faced the challenges of the business world. Experimenting with different avenues to find their niche, they delved deeper into supplying jewelry packaging boxes to manufacturing and exporting companies, where Pooja’s fascination with jewelry began to blossom. With each encounter, their passion for jewelry grew, fueling a desire to explore their calling further. Transitioning into jewelry laid the foundation of Silvermist’s global expedition. However, destiny threw challenges their way. The Covid-19 pandemic halted their flourishing export business, forcing them to re-evaluate their strategies and pivot towards resilience. Despite the setbacks, they bounced back and realized the importance of establishing roots in India to mitigate future uncertainties in international markets. Thus, Silvermist Jewelry was born.
With a mission to introduce Indian craftsmanship and 925 sterling silver jewelry to a worldwide audience, they set their eyes on the United States, Canada, the UK, and Australia, where Silvermist Jewelry quickly captured the market and the hearts of jewelry enthusiasts. What sets the brand apart is not only the exquisite craftsmanship or contemporary designs but also the brand ethics visible in every piece. Groomed in the heart of Mumbai, Silvermist stands as a torchbearer of creativity and craftsmanship. Each piece is more than a mere accessory and acts as a symbol of emotions.
The commitment to local craftsmanship and the spirit of “Made in India” are at the core of the brand’s essence. Within their product range, skilled artisans bring each design to life, intricately crafting pieces that uphold the highest standards of quality and authenticity. With the certification of BIS Hallmark, Silvermist ensures that every piece is crafted from 925 sterling silver and authentic gemstones.
Silvermist’s journey goes beyond crafting jewelry and onto the path of revolutionizing the Indian jewelry landscape. The global silver market was dominated by oxidized jewelry until Silvermist introduced 925 sterling silver a few years back. The brand faced its fair share of hiccups on this journey when trying to reach a larger audience and showcase every piece to them. Here, Silvermist leveraged digital India and online platforms to market unparalleled designs that helped them reach the masses and earn a cutting edge over other brands.
The brand’s commitment extends beyond aesthetic designs. Silvermist sets a new industry benchmark for safety and quality by focusing on hypoallergenic pieces free from nickel and lead. Silver jewelry not only complements fashion choices but also safeguards skin health in the long run. Keeping the focus on this USP, Silvermist also welcomed new customers by including those with skin allergies.
As Silvermist continues to shine on the global stage, it remains rooted in its origins, drawing inspiration from the vibrant streets of India while embracing the boundless opportunities that the world has to offer.
In every piece of Silvermist Jewelry lies a story — a story of passion, craftsmanship, and a journey that knows no bounds.
