Founded in August 2016 by the dynamic duo Akash Joshi and Ankur Pathak, IMAST has emerged as a pioneering tech-solution provider based in Indore. With an illustrious clientele that includes Raymonds, Ashok Leyland, Fujifilms, and C&S Electric, the startup has significantly streamlined operations for distribution players, fostering comprehensive growth.
Visionary Founders and Corporate Roots
The genesis of IMAST can be traced back to the convergence of Akash and Ankur’s professional journeys during their corporate tenures at Reliance, Kirloskar, and Shakti Pumps, marking the commencement of a 12-year transformative odyssey. Transitioning from Corporate Sales in Reliance to the Marketing Communications department at Kirloskar, Akash, and Ankur delved into IT and supply chain management at Kirloskar.
Venturing Beyond Boundaries: The Genesis of IMAST
Empowered by extensive expertise gained at Kirloskar, the duo took a daring leap in 2015, departing from their corporate roles to establish IMAST in 2016. Reflecting on this decision, Akash Joshi notes, “By 2015, we had become very confident in ourselves and knew that it was the right time to venture out.” Headquartered in Indore, the startup aimed to provide integrated cloud solutions and marketing services for the all-encompassing growth of distribution businesses.
Shaping a Digital Future: IMAST
In 2017, IMAST achieved significant milestones, unveiling transformative products such as IMAST Loyalty, IMAST SFA, and IMAST Work Champ. The startup’s resilience during the unprecedented challenges of 2020 was evident in over 50 successful projects, accomplishing an exceptional feat of 100% client and employee retention.
Growth and Innovation
The pivotal year 2022 witnessed the introduction of IMAST 360, India’s inaugural integrated channel sales solution, propelling the startup to a premier position among SFA, DMS, and loyalty solutions providers. Notably, IMAST’s success story has been a bootstrap journey from day one.
Clients and Figures
IMAST takes pride in its stellar client retention rate of 95%, collaborating with 100+ brands across 18+ industries. The startup manages over 5 lakh daily transactions, serving a vast network of 20 million+ channel partners.
IMAST’s Global Aspirations
Looking ahead, IMAST aims to acquire additional clients domestically and expand globally, setting its sights on markets in the United States and UAE. Akash envisions IMAST as a global tech-solutions provider, emphasizing continuous growth and innovation.
Strategic Growth: An Extraordinary Journey
IMAST’s trajectory from inception to becoming a tech-solution leader is a testament to the founders’ strategic vision, resilience, and unwavering commitment to excellence. Projected revenues of Rs 50+ Cr by FY 24 and a client base exceeding 200 underline the startup’s remarkable trajectory, all achieved through bootstrapping.
Explore transformative solutions at IMAST’s official website https://www.imast.in/ and witness their ongoing commitment to reshaping the tech-solution landscape.
